How publishers helped create a nation of readers by giving away 122 million books in World War II


Interesting article from The Atlantic via BookBaby. The recent U2 deal with Apple where they gave away their album free is not a new sales gimmick; http://www.theatlantic.com/business/archive/2014/09/publishers-gave-away-122951031-books-during-world-war-ii/379893/

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