Today, April 21st 2018, is Record Store Day. The astonishing resurgence of vinyl will be celebrated worldwide in record shops with special releases from major artists.
The bounce in sales of vinyl is astonishing. According to Statista.com, “in 2007, there were roughly 210 thousand new vinyl albums sold in the UK. Last year, 4.1 million were picked up by eager buyers – an increase of 1,852 percent.” These figures are reflected in most countries.
So what is it about vinyl that is making young people such huge fans of an old format? I talked to Vinny of Golden Discs in Dun Laoghaire about it: “It’s the fact that it’s for, especially the younger generation, a complete new thing. It’s not new to [older people] but for [young buyers], this is a novelty and, I’d say, that’s the driving force behind most of the sales.”
Before the 1990s, vinyl was the main way most people enjoyed their music. It was almost a form of ritual to begin opening the physical copy of an album. There was the trek to the music store to physically purchase the album, the anticipatory journey home wondering how the record would sound and how the artwork would look. Once home, there was the race to the record player for what would now be termed “unboxing” and the sensual ritual would begin: the crinkly tearing of the plastic covering, the wonderful smell inside, the sliding out of the record for a first peek and the careful positioning of the platter on the musical altar of the record player. Then the needle dropped.
“The vinyl is a different thing, because it’s an experience,” Vinny said, “at least that’s how it was for me when I was growing up. I still have my collection. It was the artwork, laying down on the couch while you’re listening to it, opening the gatefold, following the lyrics. It’s a different experience.”
Audiophiles believe that long-playing vinyl records are the only true way to experience music now and they’re prepared to pay double or triple what they would pay for a CD or download to enjoy it. “The sound is fuller,” Vinny agreed, “it’s more organic because it’s not compressed as CDs are.”
So is the vinyl revival going to last or is it a passing trend?
“I would like to believe it’s here to stay,” Vinny said in conclusion, “but it’s hard to control how those things go, especially the market. The market fluctuates heavily but at the very least it seems to be cyclical.”
Only time will tell if sales will continue to rise but the fact is that vinyl is with us for the foreseeable future.
© Stewart Stafford, 2018. All rights reserved.
Logo © Golden Discs Ltd
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